Introduction

Australia like no other continent inspires the German population to dream about a far away tourist destination. Germany in the heart of Europe is a sophisticated multi cultural interested society. We are planning to bring Australian culture and produce to 10 shopping centers in Germany. Each of these 10 day events will not only showcase our culture but also create the opportunity for direct sales of produce.
Those type of events concept have proven to be a very cost effective way to create an interest in Australia and it’s products within Europe. Establishing a nationwide ‘Australian buzz’, within the host countries, will increase communication, trade, and travel between Australia and Europe. Introduce your products to at least 2 Million German customers. The concept could be adapted and applied worldwide. However joint venture shall commence in Germany, Switzerland and Austria are envisaged as the next preceding target markets, followed by other European countries.